Posts

  • Marketing for the New Millennium

    Thursday 01 August 2019

    Marketing for the New Millennium “If it worked yesterday it should work tomorrow, right?” If there is one thing that we do know, it’s that just because it worked yesterday doesn’t mean it will work tomorrow.  So with so many mediums to choose from; Internet, Direct Mail, TV, Radio, Reputational, Phone, Text….well the list goes on and on, how do you choose?  The choice sometimes boils down to simple basics, the area demographics, unfortunately most ofte... read more

  • It Happens

    Monday 01 July 2019

    It Happens So, it could never happen to you…….you take care of yourself, you eat right, you exercise, basically you do everything you should to live a long life.  GREAT JOB!  This isn’t about the things that you can do to live long, this is about what happens when something unexpected goes wrong…….like an accident!  Are you and your business prepared to not work for a month, two, maybe more?  And if you are self-employed lik... read more

  • Wants & Needs

    Monday 03 June 2019

    Wants & Needs   One of Webster’s Dictionary’s primary definitions of “Want” is: to have a strong desire for One of Webster’s Dictionary’s primary definitions of “Need” is: a condition requiring supply or relief When a coach or trainer asks you for your Wants and Needs, what do you think they are looking for?  Let’s look at a few examples; A “Want”—could be to achieve 1 million dollars in b... read more

  • This is Real!!

    Thursday 02 May 2019

    This is Real!! Have you ever heard the statement, “you’ve run out of customer base”?  It is a real phenomenon!  The end result is almost the same every time, business is great 1 week and then it drops off by as much as 50% or more, seemingly overnight!  To understand what causes this to happen we have to look at one VERY important issue first!  That issue is caused by a failure in measuring your New to Total customer numbers!  See what... read more

  • Education and Your Business

    Wednesday 03 April 2019

    Education & Your Business I just sat through a Webinar that was a duplicate to an In-Person seminar I attended last week.  Why you ask?  Because it’s important enough to me to continue my learning experience to take the time to do it!  Sure, there are a hundred other things I would have liked to be doing, and sure some of them were important, but the bottom line is, if I stop learning, I stop being effective at my job.  And since my job is to help... read more

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